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Seafood Restaurant$$$$
SoHo, New York
The folks at The Wall Street Journal and Serious Eats like this place. Would you agree?
"Be sure to try the Bash Burger, our #1 ranked burger!"(20 Tips)
"The lure burger is one of the best in NYC"(7 Tips)
"Don't miss the burger or lobster roll (when in season)."(17 Tips)
"Try the deviled eggs to share and the lobster roll!"(8 Tips)
391 Tips and reviewsFilter:
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- happy hour
- good for dates
- off-menu items
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MichelleSeptember 23, 2014The oysters are great. I had the New England clam chowder and it was creamy and spot on. Great service in a cutesy environment- feels like what an airplane should be! A little noisy for day dates
Nicolette RomeroSeptember 12, 2015Love this place! Step inside and you'll feel like you're in a first class cabin of a ship. The shrimp tempura, crusted tuna and surf and turf were all amazing!! Great spot for a celebration!
Paige CMarch 4, 2013Lure had the freshest seafood that I have ever had. Our table ordered the oysters, fried calamari and tons of sushi. We kept ordering all throughout. The food was out of this world; a new favorite.
AmateurConciergeNovember 8, 2015It's like really good seafood oriented steakhouse. Great scene, always buzzy and you can't go wrong with anything from raw bar, sushi, apps, seafood or beef. Pictured: surf n turf special.
EaterApril 18, 2013Eater co-founder Ben Leventhal: "80-20 blend, special sauce, shredded lettuce, tomato, yellow American cheese, brioche bun. When we close our eyes and imagine the burger of our dreams, this is it."
Bitches Who BrunchApril 14, 2016In the mood for a lobster Benny? Lure's offers a large portion of lobster and the perfect amount of light Hollandaise sauce. The English muffin on the bottom is the perfect compliment! Read more
Roniel TesslerSeptember 1, 2017By no means the BEST burger, but very solid. The homemade potato chips are delicious. Get a seat by the sushi bar, ask if Sergio is working, and he'll take care of you.
If you get there early, you can avoid the loud, noisy crowd, enjoy the interior design and relax with fabulous cocktails and great seafood. The homemade chips at the bar are dangerously addictive.
Halstead PropertyOctober 8, 2013We sure love happy hour in the boat-like décor. During it order the Shrimp Tempura appetizer filled with fresh, large shrimp perfectly fried lightly with a spicy mayo dip that tops it off impeccably.
Becca McArthurDecember 6, 2015The big-eye spicy tuna is creamy and so delicious; some of the best I've ever had. Restaurant week is the time to come and enjoy it.
Sean StenstromFebruary 21, 2014Great for dates and business lunches alike, the subterranean Lure Fish Bar offers up a solid roster of sushi offerings as well as seafood, steak, and one of the best burgers in the city.
Alexandra JonesDecember 30, 2016Such friendly and attentive staff! Try the crispy rice with spicy tuna!!! Sat at the sushi bar and got lots of samples too :) everything was delicious!
Jeff LiuMarch 18, 2018The famous burger is a somewhat hidden gem. You wouldn’t expect one of the best burgers in a place with “fishbar” in its name.
No Leftovers Jackie GebelJanuary 11, 2017One of the best restaurants in NYC, has something for everyone. Frequent celebrity sightings . Same owners/ chef as Bowery Meat Company, el Toro Blanco, Sessanta, Burger & Barrel
CarolOctober 9, 2022Food and ambiance are fabulous, but it takes awhile to be seated even when you have a rsvp. Get the sushi and sashimi. Def crispy rice!
Isla RoseFebruary 26, 2015Both the east + west coast oysters are delicious here. The sushi is also a favorite of mine. The only downside is that it tends to get incredibly loud in here, so be prepared to shout!
NakishaApril 29, 2013The red snapper was delicious!! Table shared devil eggs w/caviar, shrimp tempura, dragon rolls & calamari for appetizers + chocolate cake for dessert which were all great additions to the yummy meal.
Sam PezzulloAugust 20, 2013This place stands out among some other terrific restaurants in Soho. The interior design is beautiful, and the food is great. I love the crab cakes, grilled octopus and of course, the sushi.
Charley ToddSeptember 1, 2015Imo great place to take your out of town parents when they visit the city. Let them grab the bill. Just classy and Cool enough to not be kitschy, nice escape from city.
Tony XerriMay 6, 2013I probably had the best Branzino of my life here. The skin was extremely crispy yet the flesh was moist and succulent. Sushi was super fresh and the molten chocolate cake was divine. Eat here. Now.
The Corcoran GroupAugust 15, 2011Order the Classic Lobster Roll here. It's a classic blend of lobster and bacon, what could be better? They also have some of the freshest oysters we’ve had in the city.
While the sushi and filled fish is some of the best, still one of the best burgers in town. And be Very nice to Roz at the door during the day. She RULES.
CRUZiiiEOctober 10, 2015Even if you don't like seafood (which theirs is very good), their salted caramel dessert is worth stopping in for!
AlanaAugust 14, 2014Very cool decor, like the inside of a yacht. Good service, good restaurant week menu. Amazing desserts. Pricey. Interesting mix of cool crowd (obviously, Soho) and suits.
Camilo AngelAugust 2, 2021Street seating, great variety of items in the menu from where to choose from. Sushi, burgers, rolls!- Camilo AngelAugust 2, 2021Great place to have a bite. Oysters were great, salmon sashimi was great, lobster roll as good, and breaded shrimp appetizer was great. Awesome menu!
Jayne HuangMarch 31, 2013This place leaves me wanting more. Sushi & oysters were super fresh, not a fan of curry but the red snapper curry was delicious & even their plain white rice was the best I've ever had, so flavorful.
Jillian ZonaNovember 9, 2014One of the best bloodies! Make sure you get the bloody Royale! Fantastic sushi. Sneakily one of the best burgers in the city!!
The sushi is so good! Arctic char sashimi is amazing. Miso salmon roll, yellowtail jalapeño and eel avocado - all delicious. Rolls are schmedium so order accordingly or you'll be hungry.
Marian ElbertAugust 9, 2013Perfect trio for restaurant week: shrimp tempura, tuna on garlic rice and the blueberry cobbler with vanilla ice cream. If you don't want dessert, you can get two appetizers!
ChrisMarch 14, 2014Lots here even of you don't like seafood. The chicken paillard sandwich was great and the chips were homemade. You can pay with Cover and not wait for the check!
Lindsey TimbermanJanuary 6, 2013One of the best meals we've ever had. Great Soho location, it's a little hidden - tucked below street level. Amazingly fresh seafood, awesome sushi and dessert, fantastic cocktails.- Signs VisualJuly 22, 2015The restaurant's Crispy Asian Snapper (for two) with spicy ginger, fried rice, and stir fried vegetable is my most favorite -- http://www.lurefishbar.com/ Read more
Kelsey KotzebueSeptember 13, 2016Local underground lunch spot. A little on the pricey side but worth it. Delicious cocktails and the decor makes it seem like you really are on a boat.
Oz LublingJanuary 20, 2016amazing seafood & an incredible atmosphere. I would actually give this place a 9.5 on atmosphere. also sit at the bar for a prime experience- Paige CApril 17, 2015Sushi is fresh, staff is extremely friendly and attentive. Always a good spot to grab a drink and some appetizers or come for an entire meal!
Denis SosnovtsevJanuary 8, 2014Like all the tips say: get the Bash Burger. The two onion rings on top of it alone are worth the price of admission.- Lindsey TimbermanNovember 25, 2012One of our favorite spots in Soho. Great tucked-away location. Very cool ambiance. One of the best meals we've had. Service was really good. Don't skip dessert!
Tasting TableMay 4, 2012Try the Lure lobster club. Homemade lobster salad is infused with crumbled bacon and juicy sliced tomatoes for a bit of texture and a ton of flavor. A tasty contender in our 2012 Lobster Roll Rumble: Read more
Ryan WilliamsNovember 14, 2012"The sceney Soho spot has plenty of platter options: Choose the small ($25), the medium ($58), and large ($110) for a variation of oysters, shrimp, clams, crab claws, seafood salad, and lobster." Read more
Taylor VickJune 9, 2013Killer sushi combo for brunch. The fish was perfectly fresh and tasted fresh off the boat. If you like sushi, this place is great but you do pay for the quality.
Kat is my favorite manager in NYC and will make you feel at home. Not only amazing oysters, but the fish is incredibly fresh and always cooked to perfection. Try the naked cowgirls.
Ask for the mash (off menu). One of the best burgers you'll have in the city.
Peter ScordoJuly 27, 2014Fantastic happy hour with an assortment of food and drink specials. Snag the tables to the left of the bar early if you plan on coming with a group.
CarolineJanuary 21, 2016The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.
Giovanni D'PalmaDecember 20, 2015While I definitely enjoyed the food and decor, I wasn't blown away with any one dish. I'd say this restaurant is worth a try but may not be worth a second visit.
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Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.
Open until 9:30 PM (Show more)
- Mon–Sun
- 11:30 AM–9:30 PM
(212) 431-7676
Features
Credit Cards
Yes (incl. American Express & MasterCard)
Outdoor Seating
No
Wheelchair Accessible
Yes
Parking
Street
Food & Drink
Menus
Brunch, Lunch, Dinner, Happy Hour
Drinks
Beer, Wine, Full Bar, Cocktails
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- 8.3
"awesome trendy restaurant to get quality seafood - can't go wrong with anything on the menu"
Holly Fitzgibbon - 8.9
"Great summer spot for taking in great river views over oysters and rose."
Caroline Schulweis - 8.2
"oysters happy hour 5-7 pm. best in the city for me because of the variety. mixed kinds both west and east coast. the squid ink pasta ad barramudi fish are recomended."
R D
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- 8.0
"Amazing burgers (i loved the bison burger) and for cheap. Great place!"
Fx Gue - 8.6
"The event space upstairs is so nice and comfortable. Staff are friendly and chill."
L. T.
- 9.0
"Best croissants in the city. Amazing atmosphere but also there’s a little bakery takeout next door for getting bread to go."
Chet Mancini
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