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- Emily WilsonFebruary 14, 2016The health and wellness concept for February is cool. You can play with and/or buy a bunch of innovative tech products like smart lights and fitness props. Hats off to Cigna, the partner this month.
- If you are looking for a gift, you can’t go wrong with finding something unique at STORY! It’s my go to and it changes its theme monthly which makes it a new experience if you wait long enough!
- Cameron GidariNovember 5, 2016One of my favorite stores in the city to look for gifts. Their inventory rotates by theme, so there's always something new.
- Margot MazurFebruary 22, 2015Cute little space that sells all sorts of great stuff depending on a theme. Lots of indie and fun items—loved the wellness theme. Great for gifts!
- Brent UnkrichNovember 16, 2014You know how every year you have to buy gifts for people and you can't think of anything? Well I went here and I want to find people to give gifts to.
- Journey City GuidesAugust 3, 2017Concept store changing completely every four to eight weeks to reinvent the merchandise and decor with a fresh theme
- Roniel TesslerMarch 21, 2016One of my favorite stores in nyc. Come back here regularly for an entirely updated crop of goods.
- IrmaZandl ZandlSlantAugust 16, 2014I was pretty close to buying a quirky AC - it is so sleek and cool looking. This is the best theme Story has curated in my opinion.
- Thomas KnüwerMay 29, 2016Wonderful concept store: every month you can shop a curated range of products under a certain motto. Highly recommended and great fun.
- Marc MayerFebruary 2, 2016This well-curated shop is perfect for buying gifts. The "story" constantly changes, so look at their website for the current theme.
- General ElectricOctober 16, 2012Welcome to STORY! In October 2012, GE celebrates the quick & the quirky in "Making Things," an experience designed to engage your inner maker. What will you create today? Read more
- Bond StreetMarch 7, 2017"The idea behind Story is that it’s run like a magazine - the theme behind the store changes up every 8 to 12 weeks" - Jomaree Pinkard, co-founder - The Hella Company Read more
- Foursquare InsidersNovember 25, 2015“The word ‘curated’ is overused, but it actually applies here. Find a gift for the hardest-to-please person on your list.” – Neil Blumenthal, co-founder of Warby Parker Read more
- Samantha MelloneJuly 18, 2019They've moved! Now inside Macy's Herald Square:
https://www.macysinc.com/investors/news-events/press-releases/detail/1555/macys-launches-story-the-narrative-driven-retail - Michelle WilesJanuary 16, 2017Fabulous selection of cool goods. Way overpriced though. Shop here for ideas
- Come by for Making Things with GE Garages at Story. Make free 3D prints on the MakerBots, use the laser cutter, check out the CNC mill and injection molder.
- This store changes what it sells depending on themes and seasons! Super cool!
- Matthew CaldecuttApril 2, 2016The store changes regularly so check back often to see what results when there's a new theme.
- BrittanyMarch 23, 2012amazing store. they change the theme of the products/visual layout every 6 weeks. super unique products. at all price ranges. GO HERE.
- Charlotte BouwmanJuly 30, 2015a great place to shop for gifts, also a little dangerous because you will want to buy everything
- Bianca NgAugust 26, 2016Unique, artistic store that constantly changes! Usually they are thought provoking pop-up themes.
- John DuarteDecember 23, 2014Love this store. It's always a new experience with every visit. It literally is!
- Saarim ZamanFebruary 14, 2016This place has super cool stuff, the theme right now is health and wellness
- Marion PMay 1, 2014Inspiring and conscious "gallery" store full of great things - not necessarily overpriced. Great staff.
- Audrey OAugust 7, 2014Interesting events are held where you learn more about a certain brand/company.
- Judy PJune 23, 2012Come back every few months for a totally different curated selection of awesome stuff.
- Andres NovoaNovember 23, 2015The theme changes every couple months. Winter 2015 is Home for the Holidays!
- QuirkyDecember 14, 2011Every purchase of a Quirky product puts money back into the pockets of the people all over the world that helped develop it!