Important Reminder:The City Guide app will be sunsetting on December 15, 2024, with the web version to follow in early 2025. Please visit our FAQ to learn more or to download our Swarm app.The Shop at NBC Studios
Gift Store
Theater District, New York
"The NBC Studio Tour is worth it!"(4 Tips)
"Lots of merch from shows"(4 Tips)
"A really cool selection of items from my favorite NBC shows!"(3 Tips)
"NBC Experience Store"(2 Tips)
63 Tips and reviewsFilter:
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Harumi UDecember 18, 2014Some old hit shows have a lot more good than some current ones. It's a fun place to visit at least once though. And step outside - you can say "I have been to 30 Rock!"
Social News NetworkMarch 31, 2013Awesome store with every piece of show merchandise that you could want. The second floor of the store offers NBC studio tours. Make sure to pick up a 10% off coupon before you go, they're online.
NYC: The Official GuideJuly 1, 2013Visit this store for merchandise from your favorite TV shows before or after catching a glimpse of the city skyline at the Top of the Rock Observation Deck.
RamiAugust 7, 2014Merchandise from all your favorite nbc shows. Friends, The office, 30 Rock, SNL, community and many more.
Ryan WarrenderMarch 21, 2014An Ideal World -“In an ideal world, I would have all 10 fingers on my left hand so my right hand could just be a fist for punching.” - Dwight Schrute
Green is UniversalNovember 2, 2012Help us plant 1 million trees! With every check in at Share A Tree, Green is Universal & the Arbor Day Foundation will plant a tree. Help us reach our goal!
Gary TorielloSeptember 3, 2014If you are picking up Tonight Show tickets, go into the store and take the stairs to the second level.
Taylor NessMay 29, 2012A really cool selection of items from my favorite NBC shows! Also where studio tours depart from. A really amazing store.
Peter BSeptember 14, 2014I came with expectations of seeing some awesome Parks and Rec., The Office, 30 Rock, Community items but was deeply disappointed. The store has little to offer - a very limited and not diverse supply
Wasabichi CounchNovember 28, 2012Such a great place to find cool gifts and souvenirs from your favorite Shows. I love it!
- Ricardo Daniel LOJune 2, 2017It's great. Lots of merch from shows, and takes you back to your favorites (Friends).
- Jessica Friday-ConroyApril 1, 2011The NBC Studio Tour is worth it! Have a chance to see the studios of your favourite shows! Don't forget to pick up some merchandise too!
Re-opened in new location in 2015, this shop is your official HQ for all things NBC!- The NBC Experience Store has amazing merchandise from all the hit NBC shows. Also, the NBC Studio Tour is located on the second floor of the store. I had the best experience on the tour! Read more
Alex RichardsJuly 30, 2015If you like NBC shows, you will love this place. I got my Jimmy Fallon coffee mug here.
Hayley McGuirlJanuary 17, 2012So much fun! Try to get the tour of NBC studios. Merchandise from all things NBC and dates back to old shows too.
AnnaJune 11, 2012A sign instructs you: "Photography, video, sketches, drawings, or recordings of any kind are prohibited on tour."
Waterlily TOMay 6, 2011Fun merchandise and an excellent tour of working studios, including the set of Saturday Night Live.
Jackson BouleyJuly 15, 2013Was fun some of the shirts were really funny like the Seinfeld ones and the fart blaster for despicable me 2 was hilarious
Christa HoeglerJune 18, 2012Shove the tourists out of the way and to straight upstairs to eat Red Mango and watch tv.
Rachel GruberSeptember 20, 2014Clear eyes, full hearts, you lose. They don't carry Friday night lights merch anymore.
BethanyJuly 26, 2012Cool stuff, I wouldn't waste money on the tour though. You get to see 3 sets and that's it.
Luiz Filipe MachadoAugust 3, 2011Great merchandise from Simpsons, Friends, House and many other TV series.
Cihan YılmazMarch 12, 2012You can find some cool Big Lebowski merch inside. (usually near F.R.I.E.N.D.S section)
Kimberly StrowMay 24, 2012If you see Jimmy Fallon use your wristband to get a discount on his merchandise!
Healthy at NBCUMay 24, 2011Keep a positive attitude - learn to laugh and don’t sweat the small stuff. Try an NBC Experience Tour.
Benedict CorpuzAugust 14, 2011These M&M's are made of plastic. If you look closely, you can see the seam from the plastic molds
debra11January 19, 2013Beware of the "special" here... By "full price" tshirt they really mean ONLY the $25 ones. #fail
613 Photos
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The Shop at NBC Studios
30 Rockefeller Plz (6th Avenue between 49th & 50th St)
New York, NY 10112
United States
New York, NY 10112
United States
Closed until 8:00 AM (Show more)
- Mon–Sat
- 8:00 AM–9:00 PM
- Sun
- 8:00 AM–6:00 PM
(212) 664-2754
Features
Credit Cards
Yes (incl. American Express)
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ℳ𝒶𝓎♍ - 7.9
"Excellent burger. Roasted asparagus is an unexpected and tasty side."
Steven Swain
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- 9.1
"Dinner at Alfredo Italian resto accross the street is wonderful. Delicious pasta and good service."
Michelle Urdiales - 9.1
"The store is clean and fun. The sales staff is efficient and super friendly, like must-not-be-from-nyc friendly."
Zayed Khan - 9.3
"Everything perfect - did not have to wait longer than 10 minutes (with NY Pass). Breathtaking!"
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