Founded in 1872, today Pirelli counts 19 tyre industrial plants, in four continents, operating through a widespread sales network in over 160 countries around the world. Pirelli is distinguished for its long industrial tradition, which has always been combined with capacity for innovation, product quality and brand strength. A strength which, since 2002, has also been supported by the industrial design project of PZero, and which today has been further recognised by the Formula 1, for which Pirelli Tyre is the exclusive supplier for the three-year term 2011-2013.