21 Tips and reviews
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- Patricia BirchenoughJuly 9, 2018Define the target audience you would like to reach with your social media marketing. Use this definition to decide what social media platforms are right for your business.
- Hunterdon Business ServicesMarch 6, 2019Online profiles and listings in reputable directories can add credibility to your business, help build your reputation, and gain the trust of potential customers.
- Hunterdon Business ServicesFebruary 13, 2019Consumers often rely on recommendations before buying products or services. The best way to get recommendations from satisfied clients is to ask – then post their responses for others to see.
- Hunterdon Business ServicesJanuary 16, 2019Pay-per-click ads help you get your company name in the right place at the right time. Drive targeted traffic to your website with a well-managed ad campaign.
- Hunterdon Business ServicesNovember 15, 2018Online reviews are powerful tools and the way you respond to yours -- the good and the bad -- tells customers a lot about your business. Some platforms even rate you on the speed of your response.
- Hunterdon Business ServicesOctober 31, 2018To succeed in today's 'on-the-go' environment, make sure your website is responsive or you risk losing those visitors who depend on their mobile phones and other portable devices.
- Hunterdon Business ServicesAugust 2, 2019Consumers often have a negative response to information overload. Marketing efforts with too much going on can be counterproductive. When crafting your message, remember that less is often more.
- Hunterdon Business ServicesNovember 21, 2018These days a website is not enough to get you ahead of your competitors. Directory listings, social media engagement, PPC ads and online reviews are important elements of a digital marketing plan.
- Hunterdon Business ServicesDecember 14, 2018Increase your presence on the web by claiming all company listings and correcting any outdated or incorrect information. The process is time-consuming but worth the effort.
- Hunterdon Business ServicesMarch 21, 2019If you are posting on social media, avoid the sales pitch. This is the place to connect with your target audience on a social level - give them a look at who you are and build relationships.
- Hunterdon Business ServicesNovember 28, 2018Engaging with customers via social media gives you the opportunity to show the human side of your company and can even help build trust.
- Hunterdon Business ServicesMay 15, 2019For your website to attract the right audience, optimize your content for those terms your ideal client would use when searching for your products or services.
- Patricia BirchenoughFebruary 28, 2018For local search engine optimization, accuracy of information in directory listings such as Foursquare is important. Take the time to update your listings.
- Patricia BirchenoughJuly 9, 2018Content is still king: quality and quantity of content is the number one priority when it comes to improving your rank in the organic search engine results.
- Hunterdon Business ServicesDecember 5, 2018Profiles in niche directories can provide valuable back-links that drive traffic to your website. Make sure your information is accurate and consistent.
- Hunterdon Business ServicesApril 10, 2019Geo-targeting your online ads can help you reach potential customers in areas other than where your business is physically located.
- Hunterdon Business ServicesFebruary 6, 2019Your website content should serve two purposes: give visitors the information they are searching for and attract search engines so your site ranks well in organic search results.
- Hunterdon Business ServicesDecember 19, 2018If your website is sluggish, visitors will move on. Optimizing images and removing unnecessary files will increase your response speed.
- Hunterdon Business ServicesJanuary 2, 2019Websites require maintenance. Updating the software that runs your site when necessary decreases your security risk.
- Patricia BirchenoughJuly 9, 2018Without continuous search engine optimization (SEO), your website investment most likely will be for naught.
- Hunterdon Business ServicesJanuary 9, 2019Nobody likes old news, including search engines. Periodic updates to your website help you avoid stale content and keep up with ever-changing search engine algorithms.
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