Apparently the sign was originally Art Deco & replaced with a tiki motif when tiki culture became popular mid-century. This sign looks amazing at night in photos,
This motel was originally built in 1940, according to one website documenting Tucson history, but current property/realty records list the build date as 1947.
The area was so inundated with prostitution that the street name itself “Miracle Mile” became a wink-wink joke in the area for the kind of business conducted here.