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Heineken Experience

Museum and Event Space

Oude Pijp, Amsterdam

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Heineken Experience

9.0^/10

5,843

ratings

Ranked #10 for a rooftop in Amsterdam
Go here. Experience the breweries. It's worth it.
"Awesome museum with excellent interactive part."(25 Tips)
"Best place to have a (few) glass(es) of Heineken!"(80 Tips)
"Good tour, interesting info and free beer."(26 Tips)
"... photos and videos, fresh beers. Funny!"(3 Tips)

412 Tips and reviews

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Danielle ShipmanSeptember 22, 2014
Fun experience! Do it with a small group and enjoy the different activities throughout the complex, with beer at the end.
Kurtis SherryJune 9, 2017
Nice way to spend a few hours. Finishes with free beer on the rooftop. The hotdogs up there are also worth getting
Sarah BerryMarch 7, 2015
Buy tickets online - you save 2€/person & skip the line. You don't have to print tickets - just be ready to show the QR bar code on your phone to get scanned.
Ingrid AlvarezAugust 20, 2014
Historical, fun, interactive and tasty tour of Heineken's beer process. The "Experience" awaits! #heinekenexperience @heineken_exp
Deepak ChanderApril 8, 2018
The whole experience is totally value for money as it takes more than an hour and also two beers at the end of the tour
GowithOhJune 6, 2013
One of the coolest museums to visit in Amsterdam... The Heineken Experience! With a free guided canal tour to boot!
Jessica EckmanJuly 13, 2015
Skip the tour and head to the rooftop for an amazing view, good music and cold delicious beer.
Taiani RamosFebruary 14, 2019
Here you’ll find all Heinken’s history, since they were a little baby ‘til nowadays. Also a mandatory stop in Amsterdam. Amazing!
Yarn LamFebruary 19, 2023
Not the best brewery tour (it’s more a small museum, some disco “ride”, and games revolving around Heineken sports sponsorship) but at least I get to pay a small amount for a personalised bottle!
Dennis BFebruary 8, 2020
Be sure to design your own custom Heineken bottle on your way through the tour — and then have a few beers at the bar when you’re done!
Daniel WNovember 12, 2022
While it's one of typical tourist traps, it fun for one visit especially if you're touring the city as a group. The gift shop was a large selection for swag for Heine fans.
Chris BruceAugust 17, 2014
The building isn't actually a brewery anymore, but it's a great tour, you get to see some cool historical Heineken stuff, and of course there's "free" beer
Stephen DNovember 28, 2017
Good museum/tour. Part of the tour includes a working brewing setup too. Can feel rushed and crowded at peak times.
Lucy PerryJanuary 2, 2019
Probably the time of year we visited but it felt like their were way too many people on the tour at one time. Still great fun and interesting though
Amanda SmithJuly 10, 2015
Amusing, if perhaps overhyped a bit. Definitely try to time it so that you can get the free canal cruise to their other store (on the hour), but know that the tour-end store has more selection.
Felipe Monteiro DiasSeptember 25, 2014
Great place, and interactive, see the story of a great local brand that has become global ... major attractions and close to drinking a Heineken
Stephanie ReeseApril 28, 2016
Buy tickets ahead to skip the line. Be ready to be stuffed in like cattle and also wait inside to move to the next part.
Jake SmithJuly 7, 2015
Don't miss the horses! Definitely the cutest part of the entire tour. Answers to the tasting questions: "hops," "bubbles," "water," and "gold."
Omer ZachJuly 22, 2014
As touristy of an experience as you can have, but it's a good deal of fun. Take the canal ride to their other shop after (for the free ride, not for the shop).
Linda WongDecember 26, 2014
Worth exploring, a good 3hr fun & educational experience. Love the customized souvenirs.
Carl GriffinDecember 5, 2015
Even though I can't stand Heineken, this was one of the most interesting brewery tours I've seen due to its interactive content.
Nastasya JamesonJuly 15, 2016
Beer wonderland! Very interactive and friendly atmosphere. So worth it!
Dustin LeeSeptember 16, 2017
Pleasantly surprised by the experience here - lots of fun. Beer is still mediore though. Buy online or off-site to save like 2 euros
Mariana NettoJanuary 1, 2015
Loads of fun over here. Tip: you get an extra beer if you answer questions correctly in the tasting room!
Gustavo QuirinoApril 21, 2013
i got brewed, 4D Cinema! The ticket gives you 1 small glass of Heineken and two bigger ones on exit or one extracold 350 ml. If you go to the brand store after, you get an "e" bottle opener
Seda VarolJanuary 22, 2015
If you came Amsterdam you must visit here. Taste& learn about beer. Interesting experience
Aaron LudmanAugust 14, 2012
At the end tokens can be exchanged for: 2 X330ml glass of regular Heineken or One extra cold 500ml glass of Heineken or One 330ml glass of Heineken that you pour yourself + official pourer certificate
Melvin CFebruary 13, 2016
good fun. the crowd is awesome. free boat ride and remember to collect the free gift at the end of the boat ride.
Alexandre MlnDecember 29, 2014
Was a nice branding experience but really expensive , doesnt worth 18€. To avoid the queu inside, buy a ticket in a tourist corner. Dont Forget to take the boat a the end.
Cédric ConstantApril 9, 2013
Really nice place to visit, incl with kids. I would have loved more about history and founding family, and also more details about manufacturing and innovations.. very much "big public"-oriented
Onur ÇetinkayaMay 19, 2014
If you interested in with the beer making process, you must see this place. I loved this place and you will remember the taste of their free fresh, ice cold beer.
Beril KüçükoğluMarch 14, 2017
I had do much fun here. A lot of things to do alone or as a group. It is one of the must!
Shubham DattaAugust 7, 2014
Really cool experience - a must see for beer lovers visiting Amsterdam!
Eyal GantzSeptember 10, 2015
Totally recommended. Best place to have a (few) glass(es) of Heineken! 🍻
Evan WeinmanFebruary 18, 2015
A little expensive and kind of in your face messaging but still a fun experience and worth going for the beer, games, and free gift!
Gorkem YucepurDecember 10, 2014
You must go there. It was incredible experience. Also the workers are so good to us. You can buy something from heineken shop.
Zara KhanApril 8, 2017
Could have been more interesting. The best part of the tour was the view of Amsterdam from the bar!
Marisa MillardJanuary 20, 2015
Fun thing to do with out of town ers. If you go with a bigger group they give you a snack pack to enjoy at the end of the tasting
Everton BuzziMay 23, 2023
The history of Heiniken is here, nice place to visit and know in Amsterdam, all work very well inside very well organized.
Sam BrownJanuary 9, 2014
Definitely try the wort (mashed barley that is heated and steeped) half way through the tour, but don't believe the guide when he says it tastes delicious.
Didar çetinerFebruary 6, 2016
You could make your own beer 💃🏼 Dont forget there is student discount for tickets 🎉🎉🎉
Antonio RodriguezFebruary 16, 2014
The best part of this experience is that because it was their 150 anniversary when I visited, it was FREE!! :)
Helena CoptoFebruary 19, 2014
Don't even doubt to spend 18€ here. It's totally worth it. Attention is the best and also you get a really funny experience. +1
Pelin DuraSeptember 5, 2017
A great museum. It is very interactive and shows the history of the heineken beer :)) have fun
Cyrielle LouiseApril 5, 2016
Cool museum thanks to interactive (Heineken) experiences, but very expensive 18€, even if at the end you can stay at the bar with 2 free beers.
Dan CastellanoDecember 8, 2019
Don’t go out of your way for this, but can be good silly fun for a small group to do together and entrance includes three small beers
Karin van der MeijdenOctober 11, 2016
A bit cheesy, but the free beers upstairs and the view that go with it are worth it.
Deniz D.November 27, 2014
It is a fun place to spend some time, especially if you are into beer. Free canal tour is a big plus.
Majd S.October 25, 2015
The museum is so much fun! So many photos and videos you can send to your email ... Also u get to try the pre alcoholic drink
Karolin BierbrauerAugust 27, 2017
Worth the money. Everything was well organized and really insightful.

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