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Luv-It Frozen Custard

Luv-It Frozen Custard

Ice Cream Parlor$$$$
John S. Park, Las Vegas
  • Stars
  • Tips
    James C.
    "You really gotta try the western special!"(6 Tips)
    Dimitri N.
    "oven-like Vegas"(6 Tips)
    Jennifer G.
    "The BEST frozen custard in Vegas...Bring cards accepted!"(6 Tips)
    Marc Jacobs
    "Best custard in Vegas!"(2 Tips)
Tips and Reviews icon58 Tips and reviews
  • western special
  • ice cream sundaes
  • custard
  • family-friendly
  • scotch
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  • luv-itheart icon on user image
    luv-itOctober 14, 2016
    Everything on the menu is excellent! Try a Western: hot fudge, caramel and pecans. Vanilla and Chocolate are made daily plus at least two flavors. Been open since 1973! Vegas Landmark!
  • Dimitri N.heart icon on user image
    Dimitri Nesbitt PérezAugust 10, 2013
    I normally don't care for custard texture, but this place is amazing! Several options for cooling down in oven-like Vegas and a perfect creamy & smooth variety :) well worth every penny.
  • PureWow
    PureWowMay 5, 2016
    Located on the Boulevard, revelers & celebs alike line up outside for flavors like the Western Special. Eat to your heart's content because, after all, what happens in Vegas stays in Vegas. Read more
  • Tanya B.heart icon on user image
    Tanya BeacomApril 3, 2014
    Been here 5+ times
    Bring cash, western special, or luv it special since growing up here in 80's. . Most locals wait in line in air conditioned car til next person is done
  • Salih A.
    Salih AlSubaiOctober 9, 2014
    Hidden behind a gas station, only to-go orders, looks like an outdated shop; yet taste WOOW. One of very few things I enjoyed in Vegas.
  • Saveur Magazine
    Saveur MagazineApril 9, 2012
    What makes more sense in the desert heat than a Banana Fudge Krumble sundae? For 39 years, Luv-it Frozen Custard has been providing surpassingly rich, thick frozen custard, made fresh daily. Read more
  • Debbie
    DebbieAugust 18, 2013
    Typically I enjoy the butterscotch, hot fudge, hot caramel sundaes (should be spelled sindaes here) but I finally tried a vanilla cone and now it's my new fave!
  • AskMen
    AskMenJune 2, 2011
    Being a Las Vegas culinary landmark for over 37 years and serving some of Las Vegas’ most revered icons, the rich custard has received its fair share of accolades and awards. Read more
  • M.D
    M.DOctober 1, 2011
    This place is a hidden gem for Las Vegas! They have the best custard around. They have different flavors for different days of the week. The lemon is yummy...try it
  • Billy A.heart icon on user image
    Billy AmpJanuary 16, 2017
    Luv the Western Special! It's like a old school sundae you see in the Western films. 🍦
  • Hadeel O.heart icon on user image
    Hadeel OmerOctober 19, 2019
    Tried the banana luv. So good! And that maraschino cherry is just... 🤤
  • Paige D.
    Paige D.September 22, 2014
    One of the only locally owned businesses in Vegas. Lemon tastes like heaven.
  • James R.
    James RiekeMay 24, 2014
    I thought it was around in the 50s at least ,it may have changed hands in 1973.It's great, but bring cash ,it has a hobo issue ,but not as bad as tourist spots like freemont and the strip.
  • Jorge Z.heart icon on user image
    Jorge ZavalaSeptember 22, 2015
    Luv IT special is a must. Great option in the area
  • Katie W.
    Katie WhalonNovember 27, 2018
    This has been a local favorite since the 1970's. Bring cash!
  • Ericka Z.
    Ericka Z.May 21, 2014
    The butter crunch sundae is unreal. The crunch is a homemade secret.
  • Stacey K.
    Stacey KlimOctober 26, 2011
    Some of the best frozen custard you will ever have! Also, fun to watch bums in the parking lot while you eat it. :)
  • Shinnawyheart icon on user image
    ShinnawyOctober 20, 2019
    You can use your credit card now, get the banana luv 👍🏼
  • Katie W.
    Katie WhalonNovember 8, 2018
    This is a local favorite since the 1970's. Bring cash!
  • Shawn G.heart icon on user image
    Shawn GrincewichAugust 19, 2016
    Been here 5+ times
    I usually get a cone of 2 scoops of chocolate but instead,bought a pint
  • Olivia A.heart icon on user image
    Olivia Ayon-LucasApril 6, 2013
    Close & convenient from where I live!! Yup my daughter is right! It's a cool place!! Yummy! Smooches
  • Dr Jo B.
    Dr Jo BriggsMay 4, 2012
    My favorite ice cream (frozen custard) places. Love their butter pecan favor.
  • JJ W.
    JJ WylieMarch 20, 2010
    A Las Vegas institution, this cash-only dessert stand features fresh, luscious custard - flavors vary daily - get the "Western" sundae - open 1-10pm weekdays & 1-11pm on weekends.
  • M R.
    M RJune 17, 2013
    Excellent lemon custard...this spot is a Las Vegas classic!
  • Marianne J.
    Marianne JacksonAugust 4, 2013
    The best custard in town. Love the Westerner. Yummy!
  • Michelle S.
    Michelle SpanglerJune 2, 2012
    Peanut Butter + is SOOO worth the trip! Too bad they only have it once in a while.
  • Lindsey B.
    Lindsey ButlerOctober 25, 2011
    Been here 10+ times
    Free samples! Even if you think you won't like it- try it anyways! They are all good!!
  • Aga A.
    Aga ArtkaSeptember 22, 2011
    Late night snack, of the strip. If you can, try it. Worth the trip.
  • Adam J.heart icon on user image
    Adam JohnstonJune 16, 2012
    Get the scotch jimmy and ask for some "crunch" you'll thank me later
  • Samantha C.heart icon on user image
    Samantha CunninghamNovember 3, 2013
    Cash only is the only downside! It's 2013 people!
  • Melissa P.heart icon on user image
    Melissa PAugust 20, 2014
    Daily specials are always good!
  • brandonheart icon on user image
    brandonOctober 1, 2013
    Been here 5+ times
    You can customize any sundae with your choice of custard.
  • Chrisheart icon on user image
    ChrisMay 18, 2014
    If you wanna use google offer here, you should print it beforehand. Also server is not kind at all.
  • Justin T.
    Justin ThorpMarch 10, 2013
    Been here 10+ times
    The western special just rocked my world.
  • Gene X.heart icon on user image
    Gene XOctober 1, 2013
    Been here 10+ times
    Try the Cherry Pie Frozen Custard
  • Sarah V.
    Sarah VanDruffSeptember 18, 2010
    Try the lemon. Then thank me for the party in your mouth that will follow. Best thing I ever had!!!!
  • Bambi
    BambiAugust 30, 2010
    Been here 5+ times
    This stuff is amazing! If you have a wait it is because he is making a fresh batch. Mmmmmmm
  • Chefs Feed
    Chefs FeedAugust 5, 2014
    Eric Klein, chef of Spago, eats here on his nights off. He loves the Frozen custard. Read more
  • James C.
    James CMay 15, 2012
    You really gotta try the western special!
  • Lindsey B.
    Lindsey ButlerOctober 25, 2011
    Been here 10+ times
    Always have vanilla & chocolate + 2 flavors of the day!
  • Lindsey B.
    Lindsey ButlerMay 18, 2011
    Been here 10+ times
    Strawberry, almond chip & cinnamon are all sooo good!!!
  • Jennifer G.
    Jennifer GilbertAugust 2, 2010
    The BEST frozen custard in Vegas...Bring cards accepted!
  • Shane C.
    Shane CoxAugust 31, 2011
    the fruit in the banana split made it amazing
  • Highbrow G.
    Highbrow GirlSeptember 17, 2011
    The western special is fantastic yum
  • randi m.
    randi macdonaldJune 20, 2013
  • amit g.
    amit guptaMay 30, 2017
    Location of this place could be on a better place. Had the sundae.. not so special.
  • @juliefogg F.heart icon on user image
    Eggnog custard
  • Crystal N.
    Crystal NashAugust 13, 2011
    Their strawberry sundae is awesome!!
  • Jay G.
    Jay GoodelmanJune 16, 2013
    Western was awesome.!!!
  • JJ W.
    JJ WylieAugust 5, 2010
    The Princess gets the Sprinkle Special, but my fave is the Western!
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