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Luv-It Frozen Custard

Ice Cream Parlor$$$$

John S. Park, Las Vegas

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8.7^/10

163

ratings

Ranked #2 for ice cream parlors in Las Vegas
"You really gotta try the western special!"(6 Tips)
"The BEST frozen custard in Vegas...Bring cash...no cards accepted!"(6 Tips)
"Best custard in Vegas!"(2 Tips)
"Their strawberry sundae is awesome!!"(8 Tips)

58 Tips and reviews

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western special
ice cream sundaes
custard
family-friendly
scotch
authentic
daily specials
casual
lively
hot fudge
cherry pies
great value
milkshakes
bananas
vanilla
lemon
chocolate
strawberries
butter pecan
parking
(15 more)

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luv-itOctober 14, 2016
Everything on the menu is excellent! Try a Western: hot fudge, caramel and pecans. Vanilla and Chocolate are made daily plus at least two flavors. Been open since 1973! Vegas Landmark!
Dimitri Nesbitt PérezAugust 10, 2013
I normally don't care for custard texture, but this place is amazing! Several options for cooling down in oven-like Vegas and a perfect creamy & smooth variety :) well worth every penny.
Saveur MagazineApril 9, 2012
What makes more sense in the desert heat than a Banana Fudge Krumble sundae? For 39 years, Luv-it Frozen Custard has been providing surpassingly rich, thick frozen custard, made fresh daily. Read more
DebbieAugust 18, 2013
Typically I enjoy the butterscotch, hot fudge, hot caramel sundaes (should be spelled sindaes here) but I finally tried a vanilla cone and now it's my new fave!
Tanya BeacomApril 3, 2014
Been here 5+ times
Bring cash, western special, or luv it special since growing up here in 80's. . Most locals wait in line in air conditioned car til next person is done
Salih AlSubaiOctober 9, 2014
Hidden behind a gas station, only to-go orders, looks like an outdated shop; yet taste WOOW. One of very few things I enjoyed in Vegas.
PureWowMay 5, 2016
Located on the Boulevard, revelers & celebs alike line up outside for flavors like the Western Special. Eat to your heart's content because, after all, what happens in Vegas stays in Vegas. Read more
M.DOctober 1, 2011
This place is a hidden gem for Las Vegas! They have the best custard around. They have different flavors for different days of the week. The lemon is yummy...try it
James RiekeMay 24, 2014
I thought it was around in the 50s at least ,it may have changed hands in 1973.It's great, but bring cash ,it has a hobo issue ,but not as bad as tourist spots like freemont and the strip.
AskMenJune 2, 2011
Being a Las Vegas culinary landmark for over 37 years and serving some of Las Vegas’ most revered icons, the rich custard has received its fair share of accolades and awards. Read more
Hadeel OmerOctober 19, 2019
Tried the banana luv. So good! And that maraschino cherry is just... 🤤
ShinnawyOctober 20, 2019
You can use your credit card now, get the banana luv 👍🏼
Stacey KlimOctober 26, 2011
Some of the best frozen custard you will ever have! Also, fun to watch bums in the parking lot while you eat it. :)
Billy AmpJanuary 16, 2017
Luv the Western Special! It's like a old school sundae you see in the Western films. 🍦
Katie WhalonNovember 8, 2018
This is a local favorite since the 1970's. Bring cash!
Jorge ZavalaSeptember 22, 2015
Luv IT special is a must. Great option in the area
Ericka Z.May 21, 2014
The butter crunch sundae is unreal. The crunch is a homemade secret.
JJ WylieMarch 20, 2010
A Las Vegas institution, this cash-only dessert stand features fresh, luscious custard - flavors vary daily - get the "Western" sundae - open 1-10pm weekdays & 1-11pm on weekends.
Paige D.September 22, 2014
One of the only locally owned businesses in Vegas. Lemon tastes like heaven.
Katie WhalonNovember 27, 2018
This has been a local favorite since the 1970's. Bring cash!
Marianne JacksonAugust 4, 2013
The best custard in town. Love the Westerner. Yummy!
M RJune 17, 2013
Excellent lemon custard...this spot is a Las Vegas classic!
Shawn GrincewichAugust 19, 2016
Been here 5+ times
I usually get a cone of 2 scoops of chocolate but instead,bought a pint
Olivia Ayon-LucasApril 6, 2013
Close & convenient from where I live!! Yup my daughter is right! It's a cool place!! Yummy! Smooches
Lindsey ButlerOctober 25, 2011
Been here 10+ times
Free samples! Even if you think you won't like it- try it anyways! They are all good!!
Dr Jo BriggsMay 4, 2012
My favorite ice cream (frozen custard) places. Love their butter pecan favor.
ChrisMay 18, 2014
If you wanna use google offer here, you should print it beforehand. Also server is not kind at all.
Aga ArtkaSeptember 22, 2011
Late night snack, of the strip. If you can, try it. Worth the trip.
Adam JohnstonJune 16, 2012
Get the scotch jimmy and ask for some "crunch" you'll thank me later
Samantha CunninghamNovember 3, 2013
Cash only is the only downside! It's 2013 people!
brandonOctober 1, 2013
Been here 5+ times
You can customize any sundae with your choice of custard.
Michelle SpanglerJune 2, 2012
Peanut Butter + is SOOO worth the trip! Too bad they only have it once in a while.
Sarah VanDruffSeptember 18, 2010
Try the lemon. Then thank me for the party in your mouth that will follow. Best thing I ever had!!!!
Melissa PAugust 20, 2014
Daily specials are always good!
BambiAugust 30, 2010
Been here 5+ times
This stuff is amazing! If you have a wait it is because he is making a fresh batch. Mmmmmmm
Jennifer GilbertAugust 2, 2010
The BEST frozen custard in Vegas...Bring cash...no cards accepted!
James CMay 15, 2012
You really gotta try the western special!
Lindsey ButlerOctober 25, 2011
Been here 10+ times
Always have vanilla & chocolate + 2 flavors of the day!
Lindsey ButlerMay 18, 2011
Been here 10+ times
Strawberry, almond chip & cinnamon are all sooo good!!!
Gene XOctober 1, 2013
Been here 10+ times
Try the Cherry Pie Frozen Custard
JJ WylieAugust 5, 2010
The Princess gets the Sprinkle Special, but my fave is the Western!
Highbrow GirlSeptember 17, 2011
The western special is fantastic yum
Chefs FeedAugust 5, 2014
Eric Klein, chef of Spago, eats here on his nights off. He loves the Frozen custard. Read more
Justin ThorpMarch 10, 2013
Been here 10+ times
The western special just rocked my world.
Shane CoxAugust 31, 2011
the fruit in the banana split made it amazing
Jay GoodelmanJune 16, 2013
Western was awesome.!!!
Crystal NashAugust 13, 2011
Their strawberry sundae is awesome!!
Marc JacobsMay 24, 2012
Best custard in Vegas!
randi macdonaldJune 20, 2013
BRING CASH!!
Mark LawrenceDecember 7, 2011
Certainly not as good as Polar Cave on Cape Cod, MA

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