Cupcake Shop$$$$
Upper East Side, New York
  • Stars
  • Stars
    The folks at Serious Eats and New York Habitat like this place. Would you agree?
    • Serious Eats
    • New York Habitat
  • Tips
    Valerie S.
    "Plus great deal-- free cupcake on your birthday!"(7 Tips)
    Michael F.
    "The best red velvet cupcakes in America are finally in NYC!!!"(17 Tips)
    Kevin S.
    "Try the cupcake ATM and be sure to grab your cupcake box before..."(6 Tips)
    Noura S.
    "Don't miss the butter pecan+ red velvet cupcake crumbs 😍😋"(9 Tips)
Tips and Reviews icon194 Tips and reviews
  • cupcakes
  • red velvet desserts
  • crumbs
  • gluten-free food
  • ice cream
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  • Popular
  • Recent
  • Jessica N.
    Jessica NortonApril 16, 2014
    Gluten Free: Red Velvet was, eh. I am also lactose intolerant and you can't order a gluten free + vegan cupcake, only one or the other. The GF crumbled and fell apart. Glad they have GF+DF options tho
    Upvoted Feb 20
  • funky f.heart icon on user image
    funky flavorNovember 18, 2016
    Their cupcakes are amazing. They have vegan red velvet as well! Try the coconut cupcake is my favorite
  • Serious Eats
    Serious EatsApril 19, 2013
    Sprinkles does the banana cupcake justice with a tender, fresh banana cake. It's slightly more dense than their other cupcakes, but in all the right ways, plenty moist and appropriately sweet.
  • Michelle C.heart icon on user image
    Michelle COctober 10, 2016
    Enjoyed the red velvet cupcake. The frosting is amazing! There is a platform inside that serves as the only seating and there are no tables. Didn't try the vending machine but it's pretty clever.
  • Harumi U.
    Harumi UJanuary 23, 2015
    Even for a same flavor, a lot of them have a couple of variations (regular frostings, with sprinkles, gluten free, etc) which keeps it fun. I like salty caramel and vanilla is worth every calorie!
  • Daryl W.heart icon on user image
    Daryl WolkeJuly 13, 2015
    I got a classic vanilla cupcake w/multi colored sprinkles for my birthday breakfast. It was smaller than the ones at Crumbs and not as sweet as Magnolia.
  • Linda C.heart icon on user image
    Linda ChowFebruary 11, 2015
    Had many cupcakes in my life and this place tops everything I've had. I always get the gluten free red velvet - it's so good! The strawberry one is amazing too.
  • Joanne E.
    Joanne EvangelistaNovember 18, 2012
    Been here 5+ times
    Red Velvet and Vanilla with sprinkles are my favorite. Elegant & tasty. There specialty cupcakes are good, like the seasonal kind if flavors.
  • jessica m. h.
    jessica m. hintermeisterSeptember 3, 2013
    An “ATM machine” outside the shop will allow customers to order cupcakes 24 hours a day, just like the machine's L.A. counterpart. Let's hope it accepts Bitcoin.
  • Cassie J.heart icon on user image
    Cassie JacksonSeptember 27, 2014
    Good flavors, I like that they have a weekly schedule for their flavors and monthly specials. Good sized cupcake, the red velvet here is the best!
  • Chrissy B.
    Chrissy BAugust 21, 2013
    Been here 10+ times
    Favorites: Pumpkin, Carrot and Strawberry. But I just tried the Raspberry and OMG its mind blowing! And I dont even like raspberries!! A lil too much frosting though. I always wipe some off
  • Pablo M.
    Pablo Moraes #BETADecember 13, 2014
    Everyone loves a good cupcake and Sprinkles just does it right. Get the Peanut Butter Chocolate cupcake for an experience your taste buds won't be ready for.
  • Tessa D.heart icon on user image
    Tessa DomzalskiNovember 25, 2015
    Make sure to check their Facebook or Instagram, they tend to have buy one get one free deals every few days. You need to know the "secret word" though.
  • Ruby D.heart icon on user image
    Ruby De la GarzaNovember 17, 2014
    Red velvet is a must, the frosting is by far the best I've tasted before! The service is great and the ATM cupcake one of a kind!
  • Thrillist
    ThrillistMarch 25, 2014
    Sprinkles Cupcakes is dispensing beautiful little c-cakes from an ATM in Midtown East AND also hiding prizes in a number of them including a $500 AmEx gift card to a free Sprinkles Party. Read more
  • Jess N.
    Jess NaldoNovember 21, 2014
    Definitely the best red velvet I've ever had in life. ATM is perfect for late night cravings. Pricey for a cupcake but totally worth it.
  • MissKris 🎀 1.
    MissKris 🎀 1011May 23, 2011
    Been here 10+ times
    By far the best cupcake "cake" in the city...unbelievably moist...knocks crumbs, magnolia, and buttercup bakeshope right out of the box! These are the best cupcakes in NYC right now...try the red vel
  • Lizzyheart icon on user image
    LizzyApril 5, 2013
    Been here 10+ times
    I am in love! Sprinkles cupcakes are delish! You can't go wrong with any flavor. The icing is always my favorite part. I adore the salted caramel!
  • Winnieheart icon on user image
    WinnieApril 21, 2015
    Best cupcakes in the city! Red velvet and dark chocolate w sprinkles is my favorite. Ask for the secret Neopolitan flavor!
  • funky f.heart icon on user image
    funky flavorAugust 30, 2016
    They have vegan cupcakes and liquor infused too!! The red velvet is a classic. The tequila infused is amazing.
  • Shabana C.
    Shabana ChowdhuryFebruary 1, 2013
    Their dog pupcakes are the best.. They look cute and my dogs love them!
  • Kathy M.heart icon on user image
    Kathy MatthiesenSeptember 2, 2015
    Expansive and rotating cupcake selection - there's something for everyone! It's also next door to the ATM and Sprinkles Ice Cream store
  • Jenelle S.heart icon on user image
    Jenelle SJuly 26, 2013
    By far my favorite cupcakes in the city! They're always so fresh, moist, and fluffy, and never oily! (Like most of the other bakeries in NYC).
  • Alessandra R.
    Alessandra RNovember 14, 2013
    So many delicious cupcake choices! Check their Facebook page to find out the word of the day to whisper so you can get a free cupcake!
  • Alexis B.heart icon on user image
    Alexis BetancesAugust 22, 2016
    Vegan red velvet is spot on! Wish they had more variety for vegans though.
  • amNewYork
    amNewYorkSeptember 27, 2011
    Try: The red velvet cupcake (Sprinkles’ most popular flavor). There’s also salty caramel, chai latte and key lime for the more adventurous ($3.50 per cupcake, $39 per dozen).
  • Jason A.heart icon on user image
    Jason AndersonAugust 16, 2014
    Have a love of red velvet? Have their red velvet ice cream with a red velvet waffle cone! Sooo good!
  • Kimmie O.heart icon on user image
    Kimmie OhhDecember 4, 2019
    Been here 5+ times
    If you know the secret password of the day, you get a free cupcake :). Join their loyalty club for perks & freebies.
  • suad
    suadAugust 16, 2018
    came back after 6 years for red velvet, carrot and marshmallow choco cupcakes and they all tasted amazingly good and the same
  • Keith P.
    Keith PetriMarch 17, 2012
    One of my favorite brands on SM sites with the taste to back it up. It's the type of place you can't walk by without stoping by. (4 of 4 petals via Fondu) Read more
  • My Tail Hurts From Wagging So Much
    Don't forget to bring home a treat for your dog! They've got mini doggie cupcakes available. They're near the cash register and not with the others, so you may need to look for them.
  • Tracey-Ann G.heart icon on user image
    Tracey-Ann G.March 28, 2016
    Such yummy gluten-free red velvet cupcakes. Mouth-watering!!!
  • Katie A.heart icon on user image
    Katie AndradeJune 28, 2016
    You really can't go wrong with any of their cupcakes, they are by far the best ones I've had!
  • Marizza W.heart icon on user image
    Super friendly staff, my favorite cupcakes in the world!!!!
  • Adriana T.
    Adriana ThompsonDecember 16, 2014
    Vanilla cupcakes, love the classics. Coconut flavor on Mondays (get them early).
  • Lisa
    LisaJune 14, 2013
    Still the best cupcakes around. Red Velvet is a must - they now have a sugar-free version! And don't forget the "secret" Neapolitan flavor! Just ask for it by name.
  • Tara D.heart icon on user image
    Tara DîanaMarch 17, 2016
    The seasonal cupcakes are always great! The Irish chocolate one was delicious.
  • Nicole C.heart icon on user image
    Nicole ChecoApril 25, 2019
    SALTY CARAMEL cupcakes. Best thing in the world. Thank me later.
  • Alexandraheart icon on user image
    AlexandraOctober 28, 2012
    This place is amazing. Great flavors and boutique design. I loved the basic chocolate. I will come back!
  • Kyle S.heart icon on user image
    Kyle SeeverMarch 22, 2015
    The red velvet is their claim to fame, but feel free to branch out. You won't be disappointed.
  • Dri B.heart icon on user image
    Dri BacciMarch 28, 2017
    Dark chocolate cupcake with sprinkles is to die for!!! 😋
  • Ghada A.heart icon on user image
    Ghada AlSardiSeptember 14, 2017
    The packaging, presentation and staff were excellent but the taste was not bad, too much cream
  • Sami
    SamiMay 27, 2012
    Chocolate peanut butter is to die for. Make sure you come on a Wednesday or Saturday to try it
  • Kevin S.heart icon on user image
    Kevin SetoJanuary 4, 2018
    Try the cupcake ATM and be sure to grab your cupcake box before the door closes (get your pics and videos fast!)
  • Kirill K.heart icon on user image
    Kirill KukuruzaAugust 1, 2015
    You need to try banana cupcake!!! Chocolate marshmallow is also awesome
  • Margot B.
    Margot BercyFebruary 19, 2013
    Been here 5+ times
    Red velvet is the obvious good choice, but salted Carmel is amazingly good. Blew my mind.
  • Joey T.heart icon on user image
    Joey TMarch 12, 2016
    Been here 10+ times
    Have the chocolate marshmallow cupcakes... And the pupcakes for your pup!
  • CANDY @.
    Sprinkles red velvet with cream cheese frosting is the best ever, Amen! I rated Sprinkles as the best NYC cupcakes @ www.getamen.com
  • Noura S.heart icon on user image
    Noura S.July 13, 2016
    Been here 10+ times
    Don't miss the butter pecan+ red velvet cupcake crumbs 😍😋
  • Temi H.
    Temi HasonJune 19, 2013
    Been here 5+ times
    Sprinkles cupcakes make my life happier :) chocolate with sprinkles and red velvet is strongly recommended!!!
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