Lure Fishbar
Seafood Restaurant$$$$
SoHo, New York
The folks at The Wall Street Journal and Eater like this place. Would you agree?
"Be sure to try the Bash Burger, our #1 ranked burger!"(20 Tips)
"The lure burger is one of the best in NYC"(7 Tips)
"Don't miss the burger or lobster roll (when in season)."(17 Tips)
"Try the deviled eggs to share and the lobster roll!"(8 Tips)
394 Tips and reviewsFilter:
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- burgers
- happy hour
- good for dates
- off-menu items
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No Leftovers Jackie GebelJanuary 11, 2017One of the best restaurants in NYC, has something for everyone. Frequent celebrity sightings . Same owners/ chef as Bowery Meat Company, el Toro Blanco, Sessanta, Burger & Barrel
CarolineJanuary 21, 2016The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.
Ronald CattrysseNovember 5, 2017Loved the devil’s eggs, the spicy tuna crispy rice, and the branzino, which is so crispy and juicy at the same time.
SiettahFebruary 19, 2015Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact
Missy MackeyDecember 29, 2022Cool setting and good service. All the sushi is good, also the cookie dessert is unreal!
Elizabeth BursteinAugust 30, 2018Loved the salmon and lobster sushi as well as the artichoke ravioli
RCJanuary 20, 2016The specialty oysters are brilliant! The Poke is beautiful but lacks the usual satisfaction of Poke. Tempura shrimp is fantastic. Avoid the fried rice.- Fadia KaderJuly 6, 2013Get a mix of the east and west oysters! Try the deviled eggs to share and the lobster roll! Saturday + Sunday brunch menu too! Enjoy
Victoria NatenzonMay 3, 2014Very cool decor echoing that of a luxe restaurant on a ship. I don't really eat seafood, but was here for a work dinner and had the steak. It was incredible.- Be sure to try the Bash Burger, our #1 ranked burger! It's not on the menu so you gotta ask for it specifically. One of the bartenders, Annie, makes a mean Old Fashioned as well.
Happy hour runs 5-7 and includes $9 cocktails, $7 rosé and $1.25 oysters. Best place to feel super fancy but get away with a very decent tab.
Adeline JessicaApril 1, 2015Amazing seafood and very fun, trendy atmosphere, but be prepared to fork over the dough.
Cole KennedyMay 1, 2015If you don't have a reservation at lunch, ask to sit in the back at the sushi bar. Rarely a wait, plus great service.
Nancy KangJanuary 11, 2014Everything I had was so delish!! Baked clams, calamari & of course the steamed lobster tails! YUMMM!
Caught restaurant week and everything was delicious. Had the salmon tartare, seared tuna and orange semolina cake. Yum!
Alyx HeartcoreAugust 5, 2013Unique layout and atmosphere coupled with small portions of delicious food and great service. Come here on a date or just for a noteworthy experience.
Ana SalazarNovember 10, 2015Everything is fresh and delicious... Must tried chocolate truffle they're out of this world
Amy ThaiAugust 14, 2013lobster roll is delicious. get a salad with it instead of fries or chips to make yourself feel less guilty
Oz LublingJanuary 20, 2016amazing seafood & an incredible atmosphere. I would actually give this place a 9.5 on atmosphere. also sit at the bar for a prime experience
Miguel LopezApril 7, 2015Great ambience; good cocktails; smells delicious. A good mix of locals and out-of-towers.
Chrys KoSeptember 6, 2020Friendly service, excellent food and bloody Marys! Try it if you find yourself in soho!
julia tJanuary 3, 2015Love the Branzino at dinner. Solid eggs Benedict options at brunch - and fresh and varied fruit salad (blood orange!).
michael affrontiFebruary 11, 2014Pricey but delicious. Feels like you're on a cruise ship. Definitely try the crab cakes. Ask for the off-menu Bash Burger.
angela gaylorMarch 10, 2015I had the miso salmon roll, which was good, but I tried someone else's tuna and it was GREAT. Splurge for the entree over the sushi.
Evonne CJuly 1, 2016the service was impeccable. the seafood was extremely fresh. the dishes were inventive, mouth watering, tasty and delicious. good drinks too- Marla LachnishJuly 16, 2013Delicious food. ! Everything was good the daurade the branding and the oysters so fresh and so good !!
The Wall Street JournalApril 5, 2012To taste the wide swathe of cuisines Lure's menu covers, start with a few oysters, move on to sushi and perhaps close with the Continent-inflected grilled whole daurade. Read more
Marian ElbertAugust 9, 2013Perfect trio for restaurant week: shrimp tempura, tuna on garlic rice and the blueberry cobbler with vanilla ice cream. If you don't want dessert, you can get two appetizers!
The shrimp spring rolls on the dim sum brunch menu are incredible!
Kerem DereliDecember 1, 2013Lobster roll was a blast. Don't be fooled by the name of the place and order a cheeseburger, you won't be disappointed :)
ErinNovember 9, 2014Great food, great atmosphere at this almost hidden place. Make a reservation to make sure you get a table.
CharlottesApril 12, 2017Love the interior but was quite surprised by the emphasis on sashimi and Japanese spirits, although I enjoyed both immensely
Omer ZachJanuary 28, 2016Super pricy but they have some great Japanese-influenced seafood here. Loved the nori tuna.
You really can't go wrong here but oysters and sushi are a must. Get a reservation.
Katherin SonJanuary 1, 2013Okay seriously, screw the fish - get the off-menu bash burger medium rare. It's meaty, juicy and just amazing. Gahhh! I WANT MOAR!
The S+P potato chips are sooo vinegary and good! Often given gratis ....
free refills on diet coke. sip, enjoy, repeat. Forever! oh, and the secret burger is a winner too.
Patricia SnyderMay 12, 2013We had a lot of appetizers. Fried oysters, dragon roll, lobster roll, baked clams, octopus salad. All stupendous. Seriously!!!
The Bash. Don't look on the menu- it's not there. Its namesake's inspired by the annual award it seems to have wrapped around its finger. Speaking of fingers, you'll be licking yours after eating one.
Michael KretchmarJuly 29, 2017Everything is amazing here. standouts include: the Tuna Tartare and salmon w miso.
Crispy chicken club is yummy, especially for the french fries
CREATETHE GROUPNovember 22, 2011Another great option for sushi/sashimi, and the rest of the menu is terrific too, with an emphasis (naturally) on seafood. Good happy hour too. -Eddie
Devina SaraffAugust 2, 2012Want impressed with the very average sushi....but the seared branzino over beet risotto was an incredible entree..super crispy skin and perfectly seasoned!
The perfect place to grab a glass of wine by yourself for no other reason than you deserve it.
Prices have gone up for brunch compared to menu on-line. Cocktails 14 on line and $16 on menu at bar.
Silver ArevaloAugust 16, 2010happy hour specials til 7pm is awesome! $1 oysters and $6 wines is the best combo ever! bartenders are very friendly even though they are always busy. nice spot to chill and relax.
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Foursquare © 2024 Lovingly made in NYC, CHI, SEA & LA
Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.
Open until 9:30 PM (Show more)
- Mon–Sun
- 11:30 AM–9:30 PM
(212) 431-7676
Features
Credit Cards
Yes (incl. American Express & MasterCard)
Outdoor Seating
No
Wheelchair Accessible
Yes
Parking
Street
Food & Drink
Menus
Brunch, Lunch, Dinner, Happy Hour
Drinks
Beer, Wine, Full Bar, Cocktails
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- 8.4
"Spider rolls, crispy shrimp, and s'mores pizza are a must!"
Raysha - 6.8
"One of the best oyster places in the city. The staff here clearly cares about their oyster program and takes pride in their selections. Excellent variety as well as small plates. Will be back asap."
Melissa Rosenthal - 8.9
"Spaghetti with clams is a must. We also loved the scallop crudo and the little neck clams in broth."
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- 7.7
"Get the chicken club (ask for spicy mustard on the side) and a cup of their coffee to offset food coma. It will set your afternoon on the perfect trajectory."
Swen Graham - 8.5
"Free wifi, free charging, very spacious and friendly people"
Henrique Sales - 8.9
"You won't find a breakfast sandwich on the menu, but if you ask nicely they'll make one for you on a crossaint and it's super super good!"
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